What does it mean for your school to have a “Why?”

The “Why” of your school, is the purpose of your school, the reason for its very existence. The “Why” or purpose is not what your school does, but why it does what it does.

Does a school’s “Why” or purpose have anything to do with vision?

Oftentimes God uses visions to communicate His purpose for our lives. There are many examples in the Bible. In the story of Nehemiah, God gave him a vision to rebuild the city. Through a vision God communicated a plan to Nehemiah and used him to accomplish His plans. The people mocked Nehemiah when he shared the plan with them as it seemed impossible. However, when the city was restored, they knew it was a result of God’s power.

So, the “Why” of your school is its purpose or God’s vision and plans for your school. He uses the word vision to describe a means of communicating His purpose, plan or the “Why.”

Why is it so important to discover God’s vision for your school?

Where there is no prophetic vision the people cast off restraint, but blessed is he who keeps the law.
— Proverbs 29:18 (English Standard Version)

Where there is no vision,

the people perish: but he that keepeth the law, happy is he.

Proverbs 29:18 (King James Version)

Vision and purpose provide your school with clarity of direction and alignment of effort. Without a clear direction, schools lose their way and “cast off restraint” which causes the ministry to “perish.”  In absence of a clearly defined purpose or direction for your school, teachers, staff and stakeholders create their own “Why” and oftentimes they are counter to each other. This creates division, conflict and disunity.


If a house is divided against itself,

That house cannot stand. — Mark 3:24-25

Satan’s primary strategy is to create division or disunity. The lack of a vision or a “Why” leads to disunity, chaos and failure.

What does it mean for a school to be unified?

Unity does not imply uniformity. It does not mean all Christians will think alike or perform identical ministries. It does imply a common purpose (the “Why”) and interdependence within the body of Christ.

The best way to determine the health of a school is to check alignment with, the “Why.” A school is getting healthy when everyone is employing their individual gifts to achieve the “Why” and when everyone is carrying out the work of the ministry. To the extent that any member is not involved or is failing to carry out his task in the body, the school is in poor health.


Mitt Romney, the newest senator from Utah and a previous presidential candidate built a private equity firm called Bain Capital. Bain identifies organizations with potential, acquires a controlling interest in them and then helps them become more successful and valuable. Bain has been highly successful.

In a study conducted by Bain Capital, it was stated that “organizations with clearly defined vision and mission statements, aligned with a strategic plan, outperform those without them.” Mr. Romney probably does not realize the Bible already told us that, but he has nonetheless confirmed what God said.

With a vision and understanding of the “Why” organizations and schools succeed.


What is your school’s “Why?”

About the Contributor:

From December 2005 to January 2016 Kelly Blake held the position of Head of School at Bearspaw Christian School (BCS) and the President of the BCS Foundation.

For eight years, Kelly held the position of President and CEO at Vantis International Corp. Vantis specialized in electronic travel distribution services, marketing and revenue management for more than 5,000 travel industry clients in 70 countries. Vantis employed more than 360 people.

Prior to his leadership role with Vantis, Kelly held the Chief Operating Officer, Executive Vice President and Vice President of Marketing roles at various times with HARS Systems, Inc. Prior to that, Kelly was Vice President of Marketing for Travel Systems, Inc., headquartered in Albuquerque, New Mexico. Before Travel Systems, Kelly was a Territory Accounts Manager with SmithKline Beecham a Fortune 500 consumer products company headquartered in the United Kingdom.

Kelly is the former Chairman of the Board of The Mustard Seed Foundation. He is the previous Chairman of the Board of TSX traded Guest-tek Interactive Entertainment Ltd and a former member of the boards of publicly traded TRVLSYS, Inc., HARS Systems, Inc., TravelClick, Great Kitchens for Less, Bearspaw Christian School Society, Thornhill Baptist Church, CORPATH and Life Spring Community Church. He is a former member of the Alberta Chapter of Young Presidents' Organization (YPO) and he holds a Bachelor of Business Administration degree from the University of New Mexico and an Associate of Science Degree from the College of Lake County in Illinois.

Kelly has been married for more than 30 years and has three adult children. He resides in Calgary, Alberta and Phoenix, Arizona.